9 min read
Ogilvy speaking: A CV headline matters as much as a press ad's
A good headline can rescue a poor body; a poor headline kills the body. Ogilvy's headline discipline applied to CVs — and why measurement is no longer a luxury.
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Job search, CV and hiring — practical guides
Tactical, honest writing for job seekers, freelancers and managers. No clichés — concrete advice you can apply today.
- 8 min read
Lasker speaking: Every CV claim needs a 'reason why'
What I learned at Lord & Thomas: a reasonless claim is an unsold product. The economic gap between writing 'solution-oriented' and 'managed an 11-person team for 14 months'.
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Hopkins's method: Test your CV like a scientist, no asterisks
It wasn't the product that lifted Schlitz from fifth to first in market — it was the counting. The four rules of Hopkins for moving your CV with A/B testing.
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Bernbach speaking: How to write a 'Think Small' CV
Volkswagen's 'Lemon' ad sold by confessing a defective car. The single dignified flaw in your CV that pulls you out of 500 'highly motivated' ones.
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Leo Burnett: Your CV must have a character
The Marlboro Man was not a man — he was an archetype. Which archetype does your CV carry? Firefighter, Culture Builder, Translator — five characters that work, and how to write them.
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How to know if your CV was opened — 2026 guide
Is the silence intentional or did your CV never get opened? Concrete ways to find out, GDPR-friendly.
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How recruiters actually read CVs (an inside look)
Do recruiters spend 7 seconds on a CV or 90? Which section gets read first, what gets flagged early? An honest summary of recruiter practice.
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How to write an ATS-friendly resume — 2026 guide
Fancy CV designs can't be parsed by ATS. Some companies eliminate 70%+ of applications through robot filters. The concrete rules.
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